Laval Virtual Awards: applications open until 24 January 2025

Laval Virtual launches its 27th call for entries for the LV Awards. The “Consumer Experience & Entertainment” category rewards the XR project offering the best entertainment experience of the year for its innovation in terms of technology and/or use for the general public. This call is open to all projects developed between January 2024 and April 2025.

Selection criteria


Laurine Guesné

Contact me!

For more information on how to enter and on the 7 general categories of the LV Awards, please contact Laurine GUESNÉ at lguesne@laval-virtual.org.


CONSUMER EXPERIENCE & ENTERTAINMENT: THE 2024 WINNER

Briar & Rose: AR Theatre Performance

Briar and Rose Augmented Reality Theatre Performance was developed by Glitch Studios. In a unique international collaboration, three Norwegian theaters present Europe’s first live theatrical performance using augmented reality. In partnership with Glitch Studios, an XR production studio with a long history of producing high-quality XR experiences, Briar & Rose’s augmented reality elements were carefully designed around the stage production, bringing a magical essence to each scene that enchanted the young audience.

The 2024 Jury

Marc BRINGUIER

EMEA Business Manager, SPHERE

Norimichi IDEHARA

Professor, Tama University

Miriam REINER

Professor, Technion

Michael BARNGROVER

Managing Director, XR4Europe

Skip RIZZO

Research Professor and MedVR Research Director, University of Southern California

Thierry BENOIST

Lab Manager, European Commission / DG Joint Research Centre

Simon RICHIR

Professor, Arts et Métiers

Jan PFLUEGER

Founder & Advisor, advisXR

Sikaar KEITA

Innovation Program Manager (XR/ Metaverse/ 3D), CHANEL

Andras KEMENY

President, DRIVING SIMULATION

Alexandre EMBRY

CTIO, Capgemini

Antony VITILO

CTO, VRROOM

Julien LEVY

XR Product Manager, LENOVO

Judith OKONKWO

Founder, Imìsí 3D Creation Lab

Thierry FREY

Group Chief Operating Officer, Groupe Echappe-toi

Aurélie PERUCHON

AR/VR Platform manager, ALSTOM

Christian GOMEZ

COO, APTERO

Greg MADISON

Staff XR Interaction Designer, UNITY

Enter the Consumer Experience & Entertainment competition