As Managing Director of XR4Europe, Michael Barngrover leads a pan-European industry association to support and advance XR innovation in Europe. In addition to its matchmaking, research, and thought leadership activities, XR4Europe participates in several EU-funded projects: XR4HUMAN, OPENVERSE, and VR HEALTH CHAMPIONS, through which XR4Europe plays an active role engaging European stakeholders in the EU’s strategic initiative for Virtual Worlds and Web 4.0.