Laval Virtual Awards: applications open until 24 January 2025

Laval Virtual launches its 27th call for entries for the LV Awards. The “Consumer Experience & Entertainment” category rewards the XR project offering the best entertainment experience of the year for its innovation in terms of technology and/or use for the general public. This call is open to all projects developed between January 2024 and April 2025.

Selection criteria


Laurine Guesné

Contact me!

For more information on how to enter and on the 7 general categories of the LV Awards, please contact Laurine GUESNÉ at lguesne@laval-virtual.org.


CONSUMER EXPERIENCE & ENTERTAINMENT: THE 2024 WINNER

Briar & Rose: AR Theatre Performance

Briar and Rose Augmented Reality Theatre Performance was developed by Glitch Studios. In a unique international collaboration, three Norwegian theaters present Europe’s first live theatrical performance using augmented reality. In partnership with Glitch Studios, an XR production studio with a long history of producing high-quality XR experiences, Briar & Rose’s augmented reality elements were carefully designed around the stage production, bringing a magical essence to each scene that enchanted the young audience.

The Jury

Norimichi IDEHARA

Professor, Tama University

Michael BARNGROVER

Managing Director, XR4Europe

Caroline VANHOVE

Product Manager / Experiences Immersives , AUDACE

Grégory MAUBON

ARCTO & AR consultant, GMC

Skip RIZZO

Research Professor and MedVR Research Director, University of Southern California

Thierry BENOIST

Lab Manager, European Commission / DG Joint Research Centre

Simon RICHIR

Professor, Arts et Métiers

Andres BURBANO

SIGGRAPH 2024 Conference Chair, Universitat Oberta de Catalunya

Gabriella CHIHAN STANLEY

Cofounder & CCO, VRISCH

Sikaar KEITA

Innovation Program Manager (XR/ Metaverse/ 3D), CHANEL

Andras KEMENY

President, Driving Simulation Association

Alexandre EMBRY

CTIO, Capgemini

Antony VITILO

Owner, The Ghost Howls

Thierry FREY

Group Chief Operating Officer, Groupe Echappe-toi

Enter the Consumer Experience & Entertainment competition