Laval Virtual Awards: applications open until 24 January 2025
XR for entertainment
Laval Virtual launches its 27th call for entries for the LV Awards. The “Consumer Experience & Entertainment” category rewards the XR project offering the best entertainment experience of the year for its innovation in terms of technology and/or use for the general public. This call is open to all projects developed between January 2024 and April 2025.
![](https://laval-virtual.com/wp-content/uploads/2024/07/53660141164_4268bcd38c_c.jpg)
Selection criteria
#1
Consistency of the project with the theme of the chosen category
#2
Relevance: of technology, product, solution
#3
Technical quality: interface, graphics, interaction
#4
Relevance of idea and use
#5
Originality and innovation
#6
Potential for future inspiration
![Laurine Guesné](https://laval-virtual.com/wp-content/uploads/2023/10/Laurine_PDP-1.png)
Contact me!
For more information on how to enter and on the 7 general categories of the LV Awards, please contact Laurine GUESNÉ at lguesne@laval-virtual.org.
![](https://laval-virtual.com/wp-content/uploads/2024/07/53660086719_e9e826cd3f_c.jpg)
CONSUMER EXPERIENCE & ENTERTAINMENT: THE 2024 WINNER
Briar & Rose: AR Theatre Performance
Briar and Rose Augmented Reality Theatre Performance was developed by Glitch Studios. In a unique international collaboration, three Norwegian theaters present Europe’s first live theatrical performance using augmented reality. In partnership with Glitch Studios, an XR production studio with a long history of producing high-quality XR experiences, Briar & Rose’s augmented reality elements were carefully designed around the stage production, bringing a magical essence to each scene that enchanted the young audience.
The 2024 Jury
![](https://laval-virtual.com/wp-content/uploads/2023/06/L8A8348-BD.jpg)