Chris Olimpo is an award-winning director and founder of Arcadia XR Sports, creating stadium-size athletic video games for the world. He partnered with Warner Bros. and LeBron James on Space Jam: A New Legacy, directed Tom Cruise’s first VR film (winning a Clio Award), and previously worked on military simulations at Lockheed Martin. A true pioneer in XR, Chris is redefining the future of sports and gaming, pushing the limits of what’s possible in immersive technology.

Alexandra Sierra was born in Bogotá, Colombia, and is the founder of Justin Beaver, a Netherlands-based company dedicated to climate change education for children and teachers using virtual reality and artificial intelligence technologies. She is also Director of XR ACADEMIA, a series of international conferences and publications for educators and researchers focusing on virtual reality and advanced technologies with international impact. She holds a PhD in Cognitive Science and Artificial Intelligence from Tilburg University. As an expert researcher in immersive learning technologies – including virtual, augmented and mixed reality – and conventional technologies such as educational platforms, robotics and video games, Alexandra brings a combination of business and technological knowledge to her role. In 2021, Alexandra received an award for her groundbreaking research into immersive technologies at Laval Virtual, France, and in 2023, she received the Erasmus University of Applied Sciences Business Research Award for her work on Justin Beaver’s experiments in VR and AI. Looking ahead to 2025, she aims to expand her VR-based sustainability education initiatives to make an even greater social impact on a global scale.

Stephen Greenwood is the co-founder and CEO of Ballast VR, leading the company’s global expansion in immersive waterpark experiences. To date, Ballast has delivered over 2 Million VR experiences at waterparks across 18 countries. A creative leader in emerging tech, he previously held senior roles at Discovery, Reddit, and Vox Media.

Jeremy has developed and delivered immersive solutions for businesses all over the world. He established PwC’s first dedicated VR/AR team globally and was invited to join the World Economic Forum’s Global Future Council on the topic. One of his most popular books, Reality Check, offers organizations practical insights into XR and has been translated into Chinese, German, and Korean. Jeremy’s insights have featured in the Financial Times, the Economist, the BBC, and other media outlets worldwide.

Co-founder of Bleu Reflet, a DeepTech startup based at Station F, Mikaël is a French multi-entrepreneur and strategy consultant with over 10 years’ experience in technology, customer experience and growth strategy. At the intersection of innovation and execution, he helps organisations navigate disruption and gain insight into their future, scale operations and unlock growth through emerging technologies – particularly XR, AI and DeepTech.

A 2010 graduate of the Rouen Business School (now NEOMA Business School), Jordane Richter began his career abroad, gaining valuable experience in English-speaking Canada and Germany. In 2014, he returned to France to lead the New Media department of an audiovisual production company, a role he held for three years. Driven by innovation and entrepreneurship, he later co-founded Gate Zero, a startup focused on creating and hosting virtual reality escape games. During this venture, he met Bertrand Piquard, now the CEO of LS GROUP. In 2018, Jordane joined LS GROUP as a project manager before establishing and structuring the marketing department. Thanks to his expertise and strategic vision, he quickly rose through the ranks, becoming Chief Sales Officer and joining the Executive Committee in early 2021, while continuing to oversee the marketing division.