User Experience

Explore how XR technologies can transform the customer experience by creating immersive and unforgettable interactions.

You’ll explore innovative use cases in various sectors, strategies for integrating XR into your business operations, and best practices for maximizing customer engagement and satisfaction. A morning of conferences where industry experts will share their knowledge on how to capture and retain your audience with immersive technologies. Are you ready to offer your customers new emotions?

The speakers

Laval Virtual Conferences: Be inspired

The conferences at Laval Virtual, from 9 to 11 April 2025, will help you to understand how these innovations can be integrated into your operational processes and increase the value of your organisation, while anticipating future trends. This annual event is dedicated to immersive technologies and puts you at the heart of innovation.

The ‘Developing your customer base with XR’ session is designed for marketing and communications managers, sales directors and managers, retail and e-commerce professionals, customer experience consultants, customer relations and customer support professionals, etc.

Take part in the

  1. SUPER EARLY BIRD

    Until January 31

  2. EARLY BIRD

    Until March 31

  3. NORMAL

    Until April 11

Club Pass
585,00€
390,00€ EXCL. VAT
Until March 31
  • Professional Exhibition
  • Recto VRso festival access
  • Conferences
  • Tech-Talks
  • Doctoral Consortium
  • VIP Lounge access
  • After-Opening (9 April)
  • Laval Virtual Party
  • Awards Ceremony
Full Pass
435,00€
290,00€ EXCL. VAT
Until March 31
  • Professional Exhibition
  • Recto VRso festival access
  • Conferences
  • Tech-Talks
  • Doctoral Consortium
Exhibition Pass
180,00€
120,00€ EXCL. VAT
Until March 31
  • Professional Exhibition
  • Recto VRso festival access

Expert VR/AR exhibitors

Since 1999, professionals, start-ups, academics, artists and pioneers of the immersive technology industry have been meeting at Laval Virtual. Recognized the world over as Europe’s leading trade show specializing in VR/AR, Laval Virtual will celebrate its 27th edition in 2025, from April 09 to 11.

Inspiring B2B conferences

Conférence Laval Virtual 2023

Immersive technologies are evolving at rapid pace and playing an increasingly key role within our societies, in a phenomenon as fascinating as it is unsettling. Faced with these questions, Laval Virtual gives voice to the experts of the sector. Conferences accessible within the framework of the trade show.

Award-winning VR/AR projects

Every year, Laval Virtual rewards the world’s best VR/AR projects through a series of unmissable competitions: #ReVolution, #StartUps, #Experiences, #Students – Demo and #Students – Limited Time. 7 LV Awards categories are also open to candidates!

Memorable evenings

Laval Virtual means fun, unforgettable evenings too, especially the renowned Laval Virtual Party! By associating your organisation with this event, you’ll benefit from exceptional visibility within the VR/AR community (and a great time!).

Improve your customers’ shopping experience
with the XR!