Sikaar Keita is an Innovation Program Manager at CHANEL, specializing in 3D and Spatial Computing with a focus on real-world applications of emerging technologies. With over a decade of experience as a technical sales specialist serving Fortune 500 clients, he excels in testing, evaluating, and advising on technological innovations. Sikaar is also committed to mentoring and teaching XR technologies at educational institutions such as Simplon, Factory5, and Tuwaiq. His academic background includes studies in Computer Science and International Business Negotiation. Before joining CHANEL, Sikaar began his career in 2006 at a design agency specializing in perfume bottles, marking his initial foray into the luxury industry. In 2009, he contributed to L’Oréal’s luxury product division, further solidifying his expertise in the sector. Subsequently, while working with technology vendors like Webtrends, Oracle, and Sprinklr, he engaged with various luxury houses, presenting innovative digital experiences. This unique blend of technical proficiency and industry insight positions Sikaar at the forefront of integrating advanced technologies into brand experiences.