Dr. Frédérique Krupa, director of the Digital Design Lab at l’école de design Nantes Atlantique, is a UX designer and former design professor at Parsons School of Design, RISD, UofArts, and Paris College of Art, where she founded and chaired the Masters (MA & MFA) in Transdisciplinary New Media. Her research focuses on establishing AI UX methods, a holistic, transdisciplinary and systemic approach to create fair, accountable and transparent machine learning data, algorithms and predictive models. Frédérique KRUPA’s link to Laval Virtual dates back twenty years to her days at Virtools SA and Dassault Systèmes.