Mathieu Crucq is Managing Director of Brainsonic, a communications agency specializing in audience engagement. He supports key accounts such as E.Leclerc, Leroy Merlin and UGC cinemas in their communications strategies. In 2022, he launched Brainsonic.ai, a transformation firm dedicated to generative artificial intelligence, to help integrate these technologies into corporate marketing and communications departments. Mathieu regularly shares his expertise at conferences and on podcasts, addressing topics such as the impact of AI in the world of communications and marketing.