Immersed in the digital world since 1998, Antoine Gilbert has been shaping the future of augmented reality at Snap’s AR Studio in Paris since 2022. Before joining Snap, he spent seven years at Twitter, helping brands develop their creative strategies. As head of AR Studio Paris, whose mission is to raise awareness of the potential of augmented reality and expand its impact across sectors such as culture, entertainment, and education, Antoine leads the creative strategy and oversees numerous projects with prestigious cultural institutions, including Le Musée du Louvre, Bibliothèque nationale de France (BnF), Centre Pompidou, Château de Chantilly, or the National Portrait Gallery in London. A visionary in the rise of social networks, Antoine began overseeing digital strategies for major clients at DDB Paris in 2004, where he notably founded the agency’s social media division in 2006. Over the course of his career, he has also held key positions within WPP Group communication agencies and leading digital agencies such as Duke/Razorfish.
Immersed in the digital world since 1998, Antoine Gilbert has been shaping the future of...
