LBE, media & museums
This session highlights the entire value chain of the sector: creators, operators, studios, technology providers, etc.
Attend the conferencesCultural LBEs and the Moments That Move Us
Thomas DEXMIER
VP Sales and Marketing EMEA -
HTC VIVE
From Ink to Immersion: Storytelling Across Print and AR
Pamela ACULEY
CEO & Founder -
MIXD Reality
The Art of Jonathan Yeo in Augmented Reality : Behind the Scenes of the First Spectacles-Powered Exhibition
Antoine GILBERT
AR Studio Manager -
Snap Inc.
Museums That Answer Back: XR Heritage That Stays True, Scales On-Site, and Prepares for AI Glasses
Stefan MARX
CEO and co-founder -
ZAUBAR
Dive in the making and the touring of Playing with Fire
Antoine CAYROL
CEO -
Atlas V
Business from creative immersive experiences
Sarita BLOMQVIST
Facilitator -
Dimecc Oy / Metaverse Finland Ecosystem
Rob HARRISON
Director, Channel & Partnerships -
Epic Games
Sami JAHNUKAINEN
CEO -
Donkey Hotel
Ville-Veikko MATTILA
Head of Multimedia Technologies -
Nokia
Sanni SILTANEN
Head of Program -
Business Finland
Blurring Lines with BackLight : 12 years crafting VR
Frédéric LECOMPTE
CEO -
BackLight
Éric BARBEDOR
Writer / Creative-Technologist -
BackLight
LBE, media & museums
Immersive experiences for culture and entertainment.
From LBE rooms to interactive museums, XR is reinventing the way audiences experience a story, a place, or an emotion.
This session highlights the entire value chain of the sector: creators, operators, studios, technology providers, and more. They all come together to share their experiences and discuss the drivers of a sustainable economic model.
A dive into the world of immersive cultural experiences that are shaping the future of storytelling and digital heritage.


Be inspired by the Laval Virtual conferences
The Laval Virtual conferences, from April 8 to 10, 2026, will help you understand how these innovations can be integrated into your operational processes and increase the value of your organization, while anticipating future trends. An annual event dedicated to immersive technologies, putting you at the heart of innovation.
LBE, media & museums
The speakers
Frédéric LECOMPTE
BackLight
CEO
Éric BARBEDOR
BackLight
Writer / Creative-Technologist
Sarita BLOMQVIST
Dimecc Oy / Metaverse Finland Ecosystem
Facilitator
Rob HARRISON
Epic Games
Director, Channel & Partnerships
Sami JAHNUKAINEN
Donkey Hotel
CEO
Ville-Veikko MATTILA
Nokia
Head of Multimedia Technologies
Sanni SILTANEN
Business Finland
Head of Program
Thomas DEXMIER
HTC VIVE
VP Sales and Marketing EMEA
Antoine CAYROL
Atlas V
CEO
Pamela ACULEY
MIXD Reality
CEO & Founder
Stefan MARX
ZAUBAR
CEO and co-founder
Antoine GILBERT
Snap Inc.
AR Studio Manager
FAQ > Conferences
Each session lasts between 45 minutes and 1h30, and includes time for exchanges and discussions, where you can ask questions directly to the speakers.
The talks will be primarily in English, with some sessions presented in French. Simultaneous translation will be available. The sessions will not be recorded.
The Laval Virtual conferences, from April 8 to 10, 2026, will help you understand how these innovations can be integrated into your operational processes and increase the value of your organization, while anticipating future trends. An annual event dedicated to immersive technologies, putting you at the heart of innovation.
You can register directly on our website by selecting a “Full Pass” or a “Discovery Pass” / “Student Pass” with the “Sessions” option. These give you access to all conferences and sessions.

