Destination Rennes is a local public company whose shareholders are Rennes Métropole and the City of Rennes. The SPL’s mission is to enhance the attractiveness of the Rennes metropolitan area in terms of urban tourism, professional meetings and economic activity. The Rennes area, with its dense ecosystem of engineers, developers, researchers and talent, has very quickly invested in the immersive technology market, experimenting with new uses. Rennes also has the ambition to make the creation of content for these new media a development axis in its own right.